James is a serial entrepreneur, founding his first biofuels company, Green Fuels in 2003. The company has developed and supplied waste to biofuels technology globally and holds a Royal Warrant for the long-term supply of sustainable biofuels to HM the King.
Recognising the feedstock challenges faced by the biofuels industry, along with the impending need to decarbonize aviation, James co-founded Green Fuels Research, a company that has since developed several exciting sustainable fuel innovations.
In 2022, following a significant breakthrough in their research, James co-founded a spin-out business Firefly Green Fuels. This company aims to qualify and commercialize a new pathway to SAF - sewage biosolids to jet (SBtJ). This game-changing process can convert wet waste materials, such as sewage sludge, into globally abundant, cost-competitive fuel.
Building on this success, Firefly are now moving towards commercial-scale production of their innovative SAF in the UK, with sights set on global production in the near future.
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